Lesson 2: Cost, trade-offs and the people who decide
12 min read·13 Oct 2026
Module 14 · Lesson 2 · About 35 minutes · Needs: Module 7 Lesson 5 (cost per request); the Module 8 scorecard helps
The situation
Marta and Priya book half an hour with you. They have one question: should BrightCart route all 2,000 daily messages to the assistant?
Marta wants a monthly figure for her budget. Priya wants to know what happens to her team and customers when the assistant is wrong. This lesson turns your numbers from earlier modules into a conversation both can follow and a one-page memo they can decide on.